Business Level and Blue Ocean Strategy

When you continue to grow your top line, you will face new and more interesting challenges and opportunities. At star we have broken down business to 4 fundamental levels, and each level requires different type of Blue Ocean Strategies....

For example if your level 1, Innovative Value would be you have a new product or service that could be niche or unlock new markets. Thus your BOS a marketing strategy that doesnt compete with competitors...

Or if your level 4 (Business Level), you could be looking at a core Build/Borrow/Buy synergy play..where you tuck in a smaller competitor or a particular channel for horizontal or vertical integration synergy benefits......

First you must understand your situation via a situational analysis....