Business Level and Blue Ocean Strategy

Vision Works Blog Article # 16/112 Updated

When you continue to grow your top line, you will face new and more interesting challenges and opportunities. At star we have broken down business to 4 fundamental levels, and each level requires different type of Blue Ocean Strategies....

For example if your level 1, Innovative Value would be you have a new product or service that could be niche or unlock new markets. Thus your BOS a marketing strategy that doesnt compete with competitors...

Or if your level 4 (Business Level), you could be looking at a core Build/Borrow/Buy synergy play..where you tuck in a smaller competitor or a particular channel for horizontal or vertical integration synergy benefits......

First you must understand your situation via a situational analysis....