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HOw to profit from the three new economies...Pt 3...("Attention"-"Authenticity"-"Loyalty"...with the 4th and 5th starting to emerge..)
Vision Works Article Blog # 115 The world is evolving at a critically high pace (social, political, economic and business structures) making it even harder to analyse, evaluate and begin the formulation process. And, now with AI causing our and younger generations to lose their critical thinking and powerful deductive reasoning skills, becoming mentally lazy (and weak), thus having the potential of diluting the cross function of business building for left brain and right br
Steve Fleetwood
6 days ago4 min read


Building Genius profits and protection....Pt 3 (in a declining economy and/or industry)...
Vision Works Article Blog # 114 Applying "The Invisible Hand" (Adam's Smith) in macro landscape can be utilised and an advantage for SME's quite easily if forward trends are viewed in a positive light, reframed for new opportunity sets with long term viability, profitability evaluation. So, let's look at some foundational and future market forces in play in marketing sectors could be either: 1/ Future psycho-demographics (see previous post for different/differentiation segm
Steve Fleetwood
Jun 114 min read


Building profits and MOats with Best Practice standards....(PT 5 profit from New Future Trends of Emotional capitalism and romantic consumerism)....
Vision Works Article Blog # 113 Social changes and psycho demographics will influence consumption change (societal, political and environmental are catalysts). Women still spend nearly 80% of discretionary consumerism, AND the increase of their presence in the workforce from say 30+ years ago when I started in the work force, has been one of the key driving factors. Esther Perel Social/Relationship expert comment of a new Market Forming: "Consumerism marrying Romantisicm,
Steve Fleetwood
Jun 54 min read


The Strategic Thinker Vs the Intuitive Power house Vs the Visionary....who wins the digital business age?...PT 1
Vision Works Blog Article # 112 Various leadership styles are required even more in this late stage of capitalism as we come to realise we are on the decline with old social and business structures are breaking down or not working (see decline in pregnancy, childbirth, population, marriage, (essentially a population bulge moving along the age timeline) See here: https://ourworldindata.org/grapher/population-by-age-group?country=OWID_WRL~AUS) and GDP rates for first world ec
Steve Fleetwood
May 124 min read


Building profits and MOats with Best Practice standards....(PT 4 Leverage, collaboration and earnings Power of strategic Alliances)....
You now have a clear strategy for a excellent last qtr for 25/26 FY, and. also a formulative start for 26/27. If not click here for step by step: Part 1: Building profits and Moats with Best Practice standards....(PT 1 Strategic Advantages ) Part 2: Building profits and Moats with Best Practice standards....(PT 2 Strategic Advantages for End 25/26 & exceptional start of 26/27 FY...) Part 3: Building profits and Moats with Best Practice standards....(PT 3 Utilising Blue Ocean
Steve Fleetwood
May 15 min read


Building profits and MOats with Best Practice standards....(PT 3 Utilising Blue Ocean Strategy as a core pillar)....
You now have a clear strategy for a excellent last qtr for 25/26 FY, and. also a formulative start for 26/27. If not click here for step by step: Part 1: Building profits and Moats with Best Practice standards....( PT 1 Strategic Advantages ) Part 2: Building profits and Moats with Best Practice standards....( PT 2 Strategic Advantages for End 25/26 & exceptional start of 26/27 FY...) Blue Ocean Strategy (BOS) in comparison to Red Ocean or Green Ocean should be a core p
Steve Fleetwood
Apr 203 min read


Building profits and MOats with Best Practice standards....(PT 2 Strategic Advantages for End 25/26 & exceptional start of 26/27 FY...)
You now have a clear strategy for a excellent last qtr for 25/26 FY. If not, click here for step by step.. Earnings Power...how to make last quarter great..Sprint to the finish line...end of FY 26! So how do we make 26/27 in the excellent to exceptional range, and also reporting to your Board, or CEO (or yourself for the business owners!) in your May and June Reports to them! Step 1: Review and check your Business Plan (don't do this the last week of JUNE!), and start prelim
Steve Fleetwood
Apr 143 min read


The Strategic Business Vs the marketing/sales Business Vs the Leadership/culture business...who wins?......PT 2!
Sales and Marketing first, should be your focus (as mentioned in previous post) and to become such a level of Mastery of Expertise (skill, knowledge, experience) of your business so that your at a minimum of 80th+ percentile for you're industry (meaning if 100 of same or similar business's side by side, your expertise would be better than 80 of these businesses or higher)! See Part 1 and the AI Gap experiment Blog we did: The Strategic Business Vs the marketing/sales Busin
Steve Fleetwood
Apr 103 min read


Building Brand Power and Brand Equity.....Pt 3...(to Earnings Power for Equity Value.....)
Play our new theme song while you read our blog.... above or here.... let us know what you think?... You now have a greater understanding of your market, industry AND where the growth is coming from (i.e. the KEY drivers, e.g. macro and industry forces). You created some foundation and simple matrix formulation tables for ease of objectivity, IF NOT, see these blogs and begin. Part 1: Building Brand Power and Brand Equity Part 2: Building Brand Power and Brand Equity Remember
Steve Fleetwood
Apr 83 min read


Earnings Power...how to make last quarter great..Sprint to the finish line...end of FY 26!
Quick and easy sales are always available. When we go into a organisation, we are able to see the "Forrest from the Trees", and spot some "Low hanging fruits" for quick uptick in Sales, Productivity, Marketing and overall quick improvement. Let's do a quick check list for the LAST Quarter of FY '26.... a nd get Top line 4th quarter results spiking! 1/ Go through Prospects/Leads List that you have spent at least 3-5 interviews/presentations or interactions, contact and go
Steve Fleetwood
Apr 13 min read


Culture and Leadership Fundamentals...past/present/future Successes pt6
Your Culture and Values statement and plan should now be quite mature and well implemented (See Below on step by step how to..) Culture and Leadership Improvement and Building...Past and Present (See Part 1 here) Culture and Leadership Improvement and Building...Past and Present (See Part 2 here) Culture and Leadership Improvement and Building...Past and Present (See Part3 here). Culture and Leadership Improvement and Building...Past and Present (See Part4 here). Culture
Steve Fleetwood
Mar 302 min read


Copy of 12 Key strategies for Sales Hyper Growth...Number Two.
A quick Vlog....for Sales hypegrowth #2...How?... ( See part 1 here... Vlog of 12 Key strategies for Sales Hyper Growth...Number One..) Extract from our Book, "The Genius Entrepreneur"- Sales Edition “Be consistent in your dealings with your clients and staff Once you begin momentum with building Sales hyper growth, you will need and want consistency with both the clientele and staff to maintain and continue to build upon this momentum. Thus, creating BRAND VALUE and Power! T
Steve Fleetwood
Mar 272 min read


Building profits and MOats with Best Practice standards....(PT 1 Strategic Advantages )
BPS or Best Practice Standards are now fundamental for the modern company and organisations. This is a strategic and tactical advantage IF you have created an organisation that's 80% to 90% of BEST Practice Standards for your Industry.... Coming from an Industry whose legal, functional standards (compliance) and day to day operations with the market where extremely stringent (ASIC Licensing requirements and due diligences). Our process's where conitinually being improved (KAI
Steve Fleetwood
Mar 243 min read


Building Genius profits and protection....Pt 2 (in a rising interest rate market)...
Rising interest rates create a reduced disposable income (due to the mortgage belt market and debt structure cost) in which will have an effect of at least 50% of SME's in Australia and over 30% for large businesses. How do we strategically combat this simply, logically, effectively and systematically?... As you are aware interest rates are the accelerator and brakes for the economy, with the RBA goal of long-term inflation of 2-3%. And thus, rising interest rates slow the
Steve Fleetwood
Mar 203 min read


Digital God "AI" for business PT 4....
AI's development curve is becoming even more exponential and geometric (Due to the size of VC's and volume of funding and IPO launches), and we are receiving more enquiries about not just the benefits but HOW, Where, What rather than just why. Here are our previous posts to build your knowledge banking for AI so this post will have more context in your Business AI mind bank (i.e. more jigsaw pieces in your business plan and mind's eye, thus foundational knowledge). Part 1: "D
Steve Fleetwood
Mar 173 min read
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