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Building Genius profits and protection....Pt 2 (in a rising interest rate market)...
Rising interest rates create a reduced disposable income (due to the mortgage belt market and debt structure cost) in which will have an effect of at least 50% of SME's in Australia and over 30% for large businesses. How do we strategically combat this simply, logically, effectively and systematically?... As you are aware interest rates are the accelerator and brakes for the economy, with the RBA goal of long-term inflation of 2-3%. And thus, rising interest rates slow the
Steve Fleetwood
2 days ago3 min read


Digital God "AI" for business PT 4....
AI's development curve is becoming even more exponential and geometric (Due to the size of VC's and volume of funding and IPO launches), and we are receiving more enquiries about not just the benefits but HOW, Where, What rather than just why. Here are our previous posts to build your knowledge banking for AI so this post will have more context in your Business AI mind bank (i.e. more jigsaw pieces in your business plan and mind's eye, thus foundational knowledge). Part 1: "D
Steve Fleetwood
5 days ago3 min read


The AI Gap PT1....."The Battle of Business Roles: Who Comes Out on Top in Strategy, Sales, and Leadership?"
This Post including the title is to check how far AI has come and see the AI Gap between a MBA+ consultant and AI...see our last Post.. The Strategic Business Vs the marketing/sales Business Vs the Leadership/culture business...who wins?...... I put in the same title in the AI table. And this is what the "AI" came out with. .. "Every business relies on three critical pillars to succeed: strategy, sales, and leadership. Each plays a distinct role in driving growth, shaping cul
Steve Fleetwood
Mar 135 min read


The Strategic Business Vs the marketing/sales Business Vs the Leadership/culture business...who wins?......
I remember when I was talking to one of our lawyers after the sale of my first company, an investment advisory company. His own legal company was about 5 years behind us at that time in the business development (top line, bottom line, staff size etc) spectrum. And he asked me (we were around the same age, mid to late 30's), "What was most important for growing your business so quick?" As he was technically far superior to most lawyers that I had met (remember, good mechanic/b
Steve Fleetwood
Mar 113 min read


Culture and Leadership Fundamentals...past/present/future Successes pt5
Productivity gains as the Force of Technology (specifically AI) amplifies, will be even more of a KEY SKILL Leaders will have to incorporate in their "quiver of arrows", "tools in their toolbox", "paints on their palette". To keep up with the continual "Race to the Bottom", or a "Rising Tide" of quality of services and products to the hyper competitive markets. If you think your market and industry is competitive now, wait until 5 years or sooner! We would suggest dig your
Steve Fleetwood
Mar 63 min read


culture and Leadership Fundamentals...past/present/future Successes pt4
Continuous Improvement (Kaizen principle) in Culture and Leadership is a natural evolutionary process for improving NOT only productivity (KPI Metrics), but just as importantly the quality of the journey.... Buddha's philosophy of "its better to travel well than arrive" can be slightly amended to "its better to travel well AND arrive well", which of course, is the climbing to the top of the business pyramid goal for your organisation.
Steve Fleetwood
Feb 252 min read


Building for Equity Value Vs community value or a Legacy...pT2..
What is the natural evolution for business in a hybrid market like Australia of capitalism and socialism? Here is part 1: Building for Equity Value Vs Community value or a Legacy... The Entrepreneurial Spirit for bringing Innovative Value to the Market allows a country and thus economies to grow exponentially faster ( Australia invented WIFI (CSIRO)!, which I always tell my university students in the course of "Entrepreneurialism") than other forms of business and economic
Steve Fleetwood
Feb 192 min read


Building Brand Power and Brand Equity.....Pt 2...(to Earnings Power for Equity Value.....)
Axiom 2: “ Your natural creative force meets your natural creative potential creates new pathways ”. Brand Power is the starting point for building brand equity leading to earnings power and thus Equity Value for Realisable True Value to the market place. Reread part 1 to kick you off Guerrilla Marketing, Target Marketing, Segmenting and service/product matching is foundational steps for brand building. Once you have completed Step 1 of: "Create a simple quadrant box (Titled
Steve Fleetwood
Feb 133 min read


culture and Leadership Fundamentals...past/present/future Successes pt3
You now have your Culture and Leadership plan and statement well fleshed out....And your knowledge bank is quite considerable, as going through the process unearths old, new and unknown gifts and abilities you may not have known you had...(A Gift of the Process)...this is why the saying.. "The Harder I work, the Luckier I become". ...is a Truism (because you dig deep internally and externally..unearthing GOLD that you didn't know and realise was there!) Reread these blogs t
Steve Fleetwood
Feb 42 min read


Building Genius profits and protection....Pt 1...
How to build a sustainable competitive advantage (MOAT creation and management) given the rate of change of the your industry and environment is quite a challenge..... The first step is to Master (80th+ percentile within your industry) the fundaments which include: 1/ Sales and Marketing return, ie conversion rates, margins, penetration, exposure, 2/ Building Brand power to Market power strategically. (remember it goes Brand power to Market Power to Earnings Power to Social E
Steve Fleetwood
Jan 272 min read


culture and Leadership Fundamentals...past/present/future Successes pt2
Culture Building...Past and Present ( See Part 1 here ) Understanding and awareness of the group and individual culture (or even small team) mental framework is another key skill you will have to understand for greater influence for productivity, collaboration and synergistic outcomes. The group identiy to the individual (the way one see's themselves) and the individual to the group indentity principle is an imperative. Or in this instance, the business and organisation value
Steve Fleetwood
Jan 222 min read


New Year with New opportunities for profits and markets....
We welcome everyone back to STAR (strategic, tactical, actionable results) consulting. It was quite a year with macro events. And this proves to the point of having a broad perspective, and thus strategy that takes in: 1/ Macro forces, (e.g. AI development speed and application, Immigration forces, economic seizemic shifts e.g. inflation etc) 2/ Industry trends and your industry trends and how you can cross pollinate them, 3/ Your own business forces internal (culture and lea
Steve Fleetwood
Jan 72 min read


culture and Leadership Fundamentals...past/present/future Successes pt1...
Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies The evolution of the "Enterprise" over the last 100 years has evolved at breathtaking pace, causing considerable pressure on the "Leadership and Culture" evolution to happen faster for the senior executives, owners, entrepreneurs and leaders of the industry. This outpacing of size (both population growth, industry and capi
Steve Fleetwood
Dec 16, 20253 min read


Digital God AI for business pt 3....
Lets compare what the Business chamber of commerce from the government vs a independent business consulting firm recommends...(ourselves) Part 1: AI the Digital God for business?...why? and How..Part 1 Part 2: AI the Digital God for business?...why? and How..Part 2 Source: Business Chamber of Commerce "What this looks like – we don’t know what AI can do, or how to adopt it safely. Let’s call this Level 0. At this stage, AI feels risky. Yet, you are hearing about AI every
Steve Fleetwood
Dec 9, 20253 min read


Leadership marketing....with Limited Resources...or tight budgets!
Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies ” Leadership and Team building for long term success is KEY, clean your culture going forward” Resonance with your Brand, experience and expectation whilst being innovative (and solving needs wants and desires) will create a positive position in the market you currently interact with. Kaizen (Continuous Improvement) will e
Steve Fleetwood
Dec 2, 20253 min read
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