How to build a sustainable competitive advantage (MOAT creation and management) given the rate of change of the your industry and environment is quite a challenge..... The first step is to Master (80th+ percentile within your industry) the fundaments which include: 1/ Sales and Marketing return, ie conversion rates, margins, penetration, exposure, 2/ Building Brand power to Market power strategically. (remember it goes Brand power to Market Power to Earnings Power to Social E

Culture Building...Past and Present ( See Part 1 here ) Understanding and awareness of the group and individual culture (or even small team) mental framework is another key skill you will have to understand for greater influence for productivity, collaboration and synergistic outcomes. The group identiy to the individual (the way one see's themselves) and the individual to the group indentity principle is an imperative. Or in this instance, the business and organisation value

We welcome everyone back to STAR (strategic, tactical, actionable results) consulting. It was quite a year with macro events. And this proves to the point of having a broad perspective, and thus strategy that takes in: 1/ Macro forces, (e.g. AI development speed and application, Immigration forces, economic seizemic shifts e.g. inflation etc) 2/ Industry trends and your industry trends and how you can cross pollinate them, 3/ Your own business forces internal (culture and lea

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies The evolution of the "Enterprise" over the last 100 years has evolved at breathtaking pace, causing considerable pressure on the "Leadership and Culture" evolution to happen faster for the senior executives, owners, entrepreneurs and leaders of the industry. This outpacing of size (both population growth, industry and capi

Lets compare what the Business chamber of commerce from the government vs a independent business consulting firm recommends...(ourselves) Part 1: AI the Digital God for business?...why? and How..Part 1 Part 2: AI the Digital God for business?...why? and How..Part 2 Source: Business Chamber of Commerce "What this looks like – we don’t know what AI can do, or how to adopt it safely. Let’s call this Level 0. At this stage, AI feels risky. Yet, you are hearing about AI every 

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies ” Leadership and Team building for long term success is KEY, clean your culture going forward” Resonance with your Brand, experience and expectation whilst being innovative (and solving needs wants and desires) will create a positive position in the market you currently interact with. Kaizen (Continuous Improvement) will e

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies Previous Blogs: Part 1 , Part 2 Lets Continue: You have, 1/ Correct Research, Analysis, and evaluation for startegies and solutions going forward, 2/ Cleared and cleand out the culture, chosen your candidates for the new project, 3/ All are aware of the Objectives going forward, 4/ Key Matrix and Metrics Tabulation, 5/ Di

Extract from our Book...."The Genius Entrepreneur-Sales Edition". "Sales Hyper growth is usually a multiple of industry standards or GDP (e.g. 3x of IS or 4 to 5 x of GDP). If your a new product or service business base it on year on year sales growth as a metric. Here is the first KEY Strategy we utilize for clients for Sales (Fast) or Hyper growth: 1/ Master evaluation of Industry, Markets, Clientele and Customers (CC). And (if you can) future trends and forecasting. Under

Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition RMBA's are the future for business and organisation as it transcends the "Transaction" based interaction style, by going deeper into the foundations of the hunam psyche, of "Trust" ,Transparency" and Openness. A genuine connection and bond to the BRAND, The People and the Experience. There are many Leadership styles from Authoritarian to Supportive to Collaboration and P

Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition Now that you know the three main new Economies "Attention"-"Authenticity"-"Loyalty" , (notice they are all intangibles) and forces coming into play for the foreseeable future: See Part 1: https://www.starbusinessconsulting.net/post/how-to-profit-from-the-three-new-economies And the foundations for these new economies were seeded and developed here: https://www.starbusines

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies Step 1/ Now that you have gathered "Internal Intelligence" (See Part 1, click below) Part 1: https://www.starbusinessconsulting.net/post/leadership-for-buy-in-new-strategy-success We want to make sure the culture is now clean, willing and able for your new BOS (Blue Ocean Strategy) and BPS (Best Practice Standards) applic

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies So, now we understand: 1/ Blue Ocean Strategies (BOS-Part 1), its value and function and application for your enterprise, Part 1- Here..   https://www.starbusinessconsulting.net/post/blue-ocean-strategies-for-new-markets-and-protection-how-step-1 2/ What were the foundational forces for the last 100+ years (part 2) as mac

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future...

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies Axiom 1:  “The rational and irrational mind are powerful by themselves, but together infinitely more powerful, use all thre e to out compete and drive business success further”. The process of Entrepreneurialism , that is: Brand power to Market power to Earnings power to Social empowerment requires considerable expertise

Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future...