Culture development for brand power and Productivity gains...
- Steve Fleetwood
- Oct 8
- 3 min read
Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders"
-Sustainable Sales for Future Markets and Economies
Axiom 12: “Your Actions speak so loudly, your staff cannot hear what you’re saying.”
Revisiting your Culture statement (with your mission and vision statement) once per quarter is KEY! We were purchasing new Tech, from a company that has "FAST...", in its name. And you guessed it, there not that FAST!...
Naturally, there could be many reasons for this, however, the deliverance and expectation of your brand to the market will come from your CULTURE!.....I remember, being interviewed for a BOARD position (one of the states top international sporting associations), and the 3 senior members asked about how to improve the culture?!....As is in, they really didn't have any tangible strategies to HOW (they knew they had to!, and their membership was falling and thus revenue).
I came into the interview with new markets, who to contact and begin developing key relationships and the people who would be shakers and movers for them (with a 1 page executive summary for them to peruse, whilst the QnA went back and forward). Then their real concerns where unearthed!...CULTURE, and they simply asked, HOW?!!!...
I was taken back, as i expected these senior people should have some tangible or ethereal ideas at least...I asked them do you have a culture statement?...NO!...so they hadn't even gong through the process once yet!
Ok, So i went back to basics and walked them through..
"Working backwards, with top down and bottom up workings!"...on how to build culture and leadership core strategies...it was fascinating to myself to see this!....
As Culture is your Firepower to get things done!...and it empowers brand awareness, power and equity (see first paragraph)...Also, a recent research paper came out, that had over 40,000 hours logged data of many successful companies around the world. That if your staff are within 15 meters of High performers, this increased the productivity of everyone else by over 15%....
This reminds myself of, a PMA (positive mental attitude) increases cognitive function (speed, processing, formulation and insight/idea/strategy generation) by over 30%+...
One my statements I start with before any presentation....(reduces or removes the not so positive statements in response!..Try it for your own presentations!)..
Spend your TEAMR (Time, energy, attention, money and resources) on your Culture (and the statement) for productivity gains, as this will is a pertinent (important and urgent) and imperative quality for being in the 80th+ to 90th percentile for your industry!
Here is a beginning overview to get you started!..Source: SHRM Foundation.
At Star we do in house workshops for our private clients, that assist productivity gains through leadership and culture development programs!
Our 2nd Series Book and now Complete, Parts 1-2-3 Book, "The Genius Entrepreneur"-Sales Edition(I'm working on our marketing edition at the moment) is here and now available at Amazon! (I would suggest the Hard cover vs E-book)...
Our new course:
"The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies, will develop, improve your business strategies and build for new markets!
Join myself and others to Build equity value, community value and a Legacy for your organisation, business, whilst also developing, improving and growing Culture and Leadership values!
This course is broad based with focus on top line. This is normally for only for our private clients but now Public availability (6 weeks long, twice per week, I will be running the initial courses) !...
There are 3 options available:
3 options: Gold, Platinum and the Diamond option. Times and Pricing have been set. And released shortly.
This is an online course initially (unless we have a concentrated city/state of registers).
The first 5 Registers have a 50% off, the next 5, 25% off, and it is capped at only 30 people.
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture.....
Unfortunately, I've been booked out for sometime with consultations and existing clients (and thanks to those who booked here) .
NB: NB: No AI was used besides grammar and spell checker!...(jokes...:)..)
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