Sales and Branding whats the link?

The stronger the brand the easier it is to sell!...So how do you develop your brand?....Recognition is key, ease of remembrance and association. It can be a logo, a catchy tune, or an experience.

The actual firing in your consumers mind is important, so that it is remember-able and has consistent expectation. It reduces the selling skill required, but increases the expectations! Whether it be quality, service times, tastes, innovation and so on...

Work backwards and forwards with your target market...with needs based..and the intangible of whats the essence of your business to market...e.g. "safety".."convenience".."value".."status"..."Experience"... and so on..