Marketing Plan for 26/27 with sales and Branding Synergies...(Simplified)
Updated: Jul 3
Vision Works Blog Article # 4/116 Updated
Brand equity, power and influence are going to be even more an imperative with:
- Expectations to be met and exceeded by your customers and clients,
- Trust with high standards of integrity, consistency of quality of product/service experience,
- Solving problems, needs, wants and desires with the stimulants of new ideas and strategies to "Surprise" your customers and clients, to become first choice in the "Hearts and Minds" with your market and build "Loyalty Equity" (i.e. Goodwill),
- Understanding the concept of "The Rising Tide" to create "Barriers to Entry", thus requiring considerable vigilance of internal systems and standards, Kaizen principle (Continuous Improvement) AND, Blue Ocean Strategy (Innovate Value) deployment to the market,
- And Many more....contact STAR to build brand loyalty for Top line growth..
Now, the stronger the brand (equity, power, loyalty) the easier it is to promote and Top line!...So how do you develop your brand?....Recognition is key, ease of remembrance and association. It can be a logo, a catchy tune, or an experience, continuous recognition and positive association. The actual firing in your consumers mind is important, so that it is remember-able and has consistent expectation. It reduces the selling skill required, but increases the expectations! Whether it be quality, service times, tastes, innovation and so on...
With your Marketing plan, if experienced and sophisticated enough in business and marketing skill you can:
- Work backwards and forwards with your target market, current and future prophesying needs-based creation,
- Create new "sub markets" for trial and error based products and services, ensure you give appropriate due diligence, research and evaluation and correct 7 P's application...
Extract from our book "The Genius Entrepreneur"- Sales Edition.. Step by step to build your marketing plan! (Simplified) for 26/27..to get you going
"Step 1: Vision, Objectives and Goals (VOG-always work backwards),
- Sit in this futuristic life of your business, sense how it feels, looks like,
- Any adjustments, what’s standing out to change or expand?
- Make sure practical, pragmatic, functional and easy to understand,
Step 2: Situational Analysis, both external and internal analysis.
Consider:
- Research on future proofing,
- Future trends, covered in chapter 6,
- Adaptive ability to Macro and Industry forces,
- Ensure it’s a tool, and synergised with the business-strategic-marketing plan,
- Begin segmentizing markets, and their NWD’s (needs, wants and desires),
Step 3: FPI stage: Formulation, Plan and Implementation,
- New ideas, markets, strategies,
- BOS (Blue Ocean Strategies) development, trial and testing, feedback adjustments,
- TM’s (Target Markets) and current Client’s evaluation and “Go to Market” Readiness,
- Test the extremes “process” and feedback,
- Metric analysis and adjustments,
- Use 7P’s overview, with BOS and BPS (Best Practice Standards) perspective,
Step 4: Kaizen, BOS and Traditional synthesis,
- Synergise all three (BOS, Traditional methodology and your past/current marketing activities) for Kaizen evolution,
- Marketing budget, metric results expectations,
- Begin Implementing,
- Keep receiving and monitoring metrics,
- Adaption to maximisation of results of sales and feedback,
- Think about next BOS evolutionary step and leap,
Let’s look at some real-world examples, we have consulted too. e.g. Private Practice “Winning in Life” (Psychotherapy, - Business Level 1 (approx. $ .5 M) 12 months completed!"
Marketing Plan Step 1 Overview-Situational Analysis (External/Internal) Time Line 1-3 months:
Simplified Summary! (To get you started)!
VOG- Vision Objectives Goals | Market Research | Client Experience | Target Market |
National Profile boutique | SWOT analysis | High touch, personalised, classy | People in distress, Prioritise health |
Jane Profiled as the “Expert” | Key differentiators | Instant recognition | Consistent appointments |
Brand recognised nationally | Profiling | Ease to deal with | Disposable Income |
| Product/pricing matrix | Safe/Secure | Suggestable/ Influenceable |
| Future proofing |
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Step 2: Time line 3-6 months Strategy and Applications
Strategy – BOS, Traditional | Business Omni points | Actionable Activities | Key Metrics/Interactions |
National Profile boutique | High touch, personalised, classy | Youtube, Blog, Vlog, PC integration | Clicks/subs/ appointments |
Jane Profiled as the “Expert” to then "Thought Leader" | Instant recognition | Formal Stylist and photographer | Increase |
Brand recognised nationally | Ease to deal with | Digital imprint-interactions | Clients recognise Jane |
Integration of “Business Media Strategy” | Digital Strategy | Click and appointment AI scheduled AI applications | Increase of referrals and new client flow |
7 P’s Marketing Mix | 7 P’s for Marketing Mix |
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Step 3: Timeline 3-12 months Strategy, Application, Results and Initial Feedback looping
Strategy | Metric, Results Feedback Initial Adjustments | Increase Activity and Apply | Review and Adjust |
7 P’s results | Not enough engagement online | Improve profile, brand further | Consider google adds, |
Courses downloads, Seminars | Check relevance, and client base, good initial uptake | Choose more relevant topics for course’s | Market differently, results orientation |
Digital Business Media (Brand) | Increase in referrals substantial, | Apply more aggressively | Increase hourly rate by 50% |
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| Increase contractors |
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| Funnel to courses |
Hint: Follow the Easy step by step guide over lunch in a cafe-home office (get out of the office) with coffee/tea, to build a framework for Marketing and Sales, whilst your mind is relaxed for ease of creative-inventive-Imaginative self to flow through with "Innovative Ideas, strategies and solutions". Marketing is a Right Brain Activity!...
Executive Coaching Axiom # 3:
Can you think past, present and future's...then synergise and synthesise your ideas-strategies and solutions for Top Line Growth. Utilise your higher mind which is the combination of your left brain and right brain activities!
We have launched our Business Mentoring program for 26/27, thank you for all of those booked in advance!
Services that STAR can assist you with for 26/27:
1/ Essential Business Planning,
2/ We have launched our new Email and Vlog consultation service, go here:
https://www.starbusinessconsulting.net/plans-pricing , where you can email us or record voice or a vlog (say in your drive to work or at lunch, or when you're doing your private planning) and send to us, and we will answer with a 1-3 page Executive Summary and Personalised Vlog just for you and your organisation.
3/ Business Mentoring Business Level 1 and 2 (Sub $ 10 million in revenue!) for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
OR Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
Our Founder, Steve Fleetwood, has extensive business acumen, including running his own company from his early twenties. And was the youngest Investment Advisor of Austock Brokers, Analysing and evaluating new business and investment Opportunities for his clients, family partnerships, CEO's and Companies.
Managing 10's of millions of wholesale and retail capital. He has consulted to Boards, CEO's, Telstra Businesswomen of the Year and many Industries Developing, Improving and Growing Top/Bottom line and successful application of Business Leadership, Strategy, Branding, Marketing, Sales and Culture.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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