Sales Strategy....Are you smart enough?...

What are our sales strategies, now that we have identified our market, BOS (Blue Ocean Strategy) and its synthesis. What are your channels going to be, look at your promotion list.

We will break it down to two simple methodologies and approaches:

Direct (Tangible, business, hard skills and straightforward) and Indirect (intangible, soft skills, human touch):

Direct strategies: Advertising: phone, email, media, digital,Shop front placement,Google,you tube  adds and channel/influencer....

Indirect strategies: Networking events, functions, seminars, talks, Referral and rewards, Speaking engagements, podcasts, business groups...

So have you have been utilising both soft and hard strategies, direct and indirect....add some of your own.....for better strategic thinking and its application...