The Marketing GURU...the 2nd Entrepreneurial Style

This person and entrepreneurial style is unique as is it able to understand either the industry or current/future macro and social forces. They are able to resonate with the “mass consciousness”, and frame the marketing of products and services so they are understandable, and signal qualities that resonate with the emotional states their markets require.

Understanding market forces allows them to create the interactions that their target market (TM) will recognize and immediately engage with. They can design marketing campaigns and “roll out” and promote new products and services very clearly and succinctly.

A good example of the “Marketing Guru” is Richard Branson and his brand, “Virgin”, which immediately activates the primal forces within the male and female psyche! A potent charge and association with his product or service he links with it!

This trigger and activation ensures his market is stimulated at the most fundamental level, called “First cause” or “Natural Law”, that is, survival and reproduction association.

Very clever!

As you are aware, a key marketing aspect is activating and triggering at all three levels, conscious, subconscious, and unconscious. E.g. Impulse purchases.