Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)...

Utilise Macro and Global forces to your advantage....

"Future Trends are there for the taking!"

We were consulting with a wholesaler firm that was a wholesaler of shelf space for supermarkets. They were looking for new products to import and sell to supermarkets. It became very apparent thatthey hadn’t considered basic Market research on who had the most disposable income for their country.

And as you are aware, the baby boomers (BB’s) currently (and will do for another 10+ years) are the most asset-rich, with still considerable disposable free cash flow. They are in the midst of transferring their wealth to Generation X (my generation).

This was a light bulb moment for the board of directors, and the natural creative forces and potential began working (75% of the room was BB’s). So now we began to think “commonsensical” and strategically. They knew their product suppliers well (overseas suppliers) and ideas were coming to them like a popcorn machine popping. What do BB value most? their health, community (local, municipal, state and national) and grandchildren.

And we were away, with TM needs, wants and designing their marketing plan around the products they could begin sourcing.

So, from a top-down perspective, you will need to look at some (examples) global trends that will last for at least another economic cycle (5-10) years:

-        GDP/GNP growth rate,

-        Age band width growth rates, e.g., Baby boomers to Generation X transfer of wealth, and their foundational core needs (utilise Maslow’s 7 hierarchical model)

-        Gender trends, e.g., declining marriage rates, increase in short-term relationships, ie, population becoming more “self-identity” focus than community or family focus,

-        Declining birth rates, so more time for hobbies and pleasure activities,

-        Loss of confidence and trust in government and corporations,

-        The continual rise of the middle class,

-        India, Asia, and Africa rise of middle class next due to transference of educational access, i.e. a global marketplace,

-        Rise of superannuation (401K’s) compulsory contribution, creating a massive increase in funds management, investment advisor’s and financial planners.

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