Building Genius profits and protection....Pt 1...
- Steve Fleetwood
- 2 days ago
- 2 min read
How to build a sustainable competitive advantage (MOAT creation and management) given the rate of change of the your industry and environment is quite a challenge.....
The first step is to Master (80th+ percentile within your industry) the fundaments which include:
1/ Sales and Marketing return, ie conversion rates, margins, penetration, exposure,
2/ Building Brand power to Market power strategically. (remember it goes Brand power to Market Power to Earnings Power to Social Empowment),
3/ Strategic Placement of products and services or the fundamental 7 P's of Marketing:
Placement,
Product,
Price,
Promotion,
Physical Evidence,
People,
Process.
What is interesting (for the history buffs, and from our upcoming book "The Genius Entrepreneur- Marketing Edition).
The Marketing Mix: Neil H Borden a professor at Harvard contended there were 12 elements of the overall Marketing Strategy in his classic article “The Concept of the Marketing Mix".
They were:
1/Product planning, 2/ Pricing, 3/ Branding, 4/ Channels of distribution, 5/ Personal selling.
6/ Advertising, 7/ Promotions, 8/ Packaging, 9/ Display, 10/ Servicing,
11/ Physical handling,12/ Factfinding and analysis.
However there were no instructions, just like ingredients for a Great Cake., but how do we put this together?...
At STAR we go through this process in great detail, and quickly unearth new market opportunities for our clients for long and short term strategic sales!
4/ Blue Ocean Strategy (The HOW!) for unique innovation in your market and Industry,
5/ Culture and Leadership maturation and applications,
And Now,
6/ Strategic and Tactical AI applications (Welcome to the future!)
Once you have these fundamentals evaluated, you can become very wise, clever and insightful to invest your limited resources (human, financial, technological, sales and marketing and so on) for optimising your outcomes!...
Here is a simplified example of first years student doing a MBA level program....the fundamentals.
Go through each fundamental building block, give your self a rating out of 10 for each....Anything under 5 start working on those immediately!.....This should only take 5 minutes at most!
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture.....
Or Myself,
Steve Fleetwood: Founder, MBA, MApp Fin (CF,IA),DFP-CFP, Cert 4 Training and Assessment.
NOTE: No AI was used in any of these posts besides grammar/spelling checker!
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