12 Key strategies for Sales Hyper Growth...Number Seven.....

Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)...

Brand awareness will be key for the fast uptake of new sales strategies. You have gone through your analytics for new markets, perhaps even "gone to market" for feedback Kaizen application.

You must consider your brand (Optics, position, and perception to the market) and its alignment to your business’s experience exchange with the market for your particular product and service. The stronger and well known the brand the easier sales will become.

Let’s ensure we have the basics of brand building and foundations in place. As it could be counterproductive to invest time, energy, and resources into your sales plan if your brand is underdeveloped or not aligned. Let’s utilise the principle of:

Brand Power to Market Power to Earnings Power (Past, Present and Future Sales, strength of margins, free cash flow etc) to Social Empowerment as the continuum and foundational axiom.

You may have an extraordinarily strong personality or charisma or drive, and thus not put too much effort in brand development. However, at a certain stage of business development you will be required to develop your Brand Power, otherwise, you will be “leaving money on the table”, or my favourite “missing treasure chests in your forest” (your market).

 Step one: Develop your unique points of differentiation and then to Innovative Value (Blue Ocean Strategy-BOS). Linking Innovation to Value and simplicity:

-         Build brand or advertising or Sales (and or Marketing plan) around Innovative Value see exercise 4.1 below

-         Develop at least 3+ target markets for products/services, with current needs/wants/solutions.

-         Create and fill in Market Segmentation Variables for your Brand, BOS and IV: 

Time to build more foundations for Sales Growth!

Source: Unbound B2B

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