12 Key strategies for Sales Hyper Growth...Number Seven.....
- Steve Fleetwood
- Apr 29, 2025
- 3 min read
Updated: May 26
Vision Works Blog 51/112 (Updated)
Brand awareness will be key for the fast uptake of new sales strategies. You have gone through your analytics for new markets, perhaps even "gone to market" for feedback Kaizen application.
You must consider your brand (Optics, position, and perception to the market) and its alignment to your business’s experience exchange with the market for your particular product and service. The stronger and well known the brand the easier sales will become.
Let’s ensure we have the basics of brand building and foundations in place. As it could be counterproductive to invest time, energy, and resources into your sales plan if your brand is underdeveloped or not aligned. Let’s utilise the principle of:
Brand Power to Market Power to Earnings Power (Past, Present and Future Sales, strength of margins, free cash flow etc) to Social Empowerment as the continuum and foundational axiom.
You may have an extraordinarily strong personality or charisma or drive, and thus not put too much effort in brand development. However, at a certain stage of business development you will be required to develop your Brand Power, otherwise, you will be “leaving money on the table”, or my favourite “missing treasure chests in your forest” (your market).
Step one: Develop your unique points of differentiation and then to Innovative Value (Blue Ocean Strategy-BOS). Linking Innovation to Value and simplicity:
- Build brand or advertising or Sales (and or Marketing plan) around Innovative Value see exercise 4.1 below
- Develop at least 3+ target markets for products/services, with current needs/wants/solutions.
- Create and fill in Market Segmentation Variables for your Brand, BOS and Innovative Value:
Time to build more foundations for Sales Growth!
Source: Unbound B2B
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience you're having with your dynamic and fluctuating markets to help you do a "Quick Turnaround" for earnings power improvement!
Services that STAR can assist you with for 26/27:
1/ Essential Business Planning,
2/ We have launched our new Email and Vlog consultation service, go here:
Where you can email us or record voice or a vlog (say in your drive to work or at lunch, or when you're doing your private planning) and send to us, and we will answer with a 1-3 page Executive Summary and Personalised Vlog just for you and your organisation.
3/ Also, we will be introducing a ongoing "Business Partnership Mentoring" program, for the NEW YEAR 26/27, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
OR Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
Our Founder, Steve Fleetwood, has extensive business acumen, including running his own company from his early twenties. And was the youngest Investment Advisor of Austock Brokers, Analysing and evaluating new business and investment Opportunities for his clients, family partnerships, CEO's and Companies.
Managing 10's of millions of wholesale and retail capital. He has consulted to Boards, CEO's, Telstra Businesswomen of the Year and many Industries Developing, Improving and Growing Top/Bottom line and successful application of Business Leadership, Strategy, Branding, Marketing, Sales and Culture.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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