12 Key strategies for Sales Hyper Growth...Number Six.

Steve Fleetwood
Apr 22
2 min read

Updated: May 1

Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)...

Sales and Brand Power for Sustainability: “Positive emotional attachment to your brand is essential.”

Developing your Sales Plan is key for quick momentum building and sustainability.

“Ready for Market” and “Going to Market” are core expertise’s you will need to develop to a very high level for “hyper growth in sales”. We want to evolve from good to excellent to exceptional capabilities and capacity in “Ready for Market” and “Going to Market” with your BOS, Traditional methodology and approach with your Strategic Market position and Sales strategy.

Ready for Market is a simple idea based on the presumption you have collated enough data, information, knowledge to have confidence in you “Going to Market”.

Let’s utilise a real world example we consulted and coached on. We were consulting to one our states top cleaning companies (not sexy, but very interesting in its own way). We went through their data base, to find the patterns of their core clients. And, we found the business had a clear pattern of interactions and marketing.

Their client base was massive, thousands upon thousands of clientele from old people, to large offices, and even industrial buildings. We asked them who they enjoyed working with and the High Profit and Low Maintenance Clientele – HPLM (see chapter 5)

Once we established, the companies HPLM clientele, we instigated a direct marketing campaign. Which included loyalty programs and regular sign up of services than adhoc contacting from them. Within a week we establish new appointments for services and their revenue quickly rose.

Utilising tangible and intangible data and information will allow you to make quick informed decisions for a jump in top line revenue, especially if your business is over 10 years!