Blue Ocean Strategy...Why does it work?..Pt 2....
- Steve Fleetwood
- Sep 2, 2025
- 3 min read
Vision Works Blog Article # 75/112 Updated
Extract from our New (Public...prior, clients only) Course: "The Genius Entrepreneur and Business Leaders"
-Sustainable Sales for Future Markets and Economies
Blue Ocean strategies offers the advantages of utility (resource technological, financial and human) integration and opitimisation, perceptual awareness and Innovative value for the end user experience from introduction to product and service to completion. With renewal being the last test of your business servicing the "Loyalty" economy!
And if we then add in OMNI channel, synergy... then..your "J" curve just got steeper!
Giving one of the foundations or core pillars of your organisation 3 unique differentiation aspects (from either internal-external, tangible and intangible) a strategic advantage, to which through "Kaizen" becomes a strategic sustainable advantage.
Step 2: Designing your Brand with Blue Ocean in the marketplace:
Let’s break down the process, on how they integrate and work well together.
Here is a simplified version of the application of BOS from above for you to follow or compare with your current process for generating leads/prospects, brand power and sales through a systemised process you can easily understand and apply, the beginning of mastery.
Go through the list simply first, then add more complex and sophisticated strategies, tactics and solutions.
Top-Down Approach and Bottom-Up Approach
Top-Down Strategic Application | Bottom-Up Tactical Approach |
Broad Macro trends approach | Local community focus on pricing, placement |
Solving new cultural, technological problems | Compare competition and compete on price |
Big picture, abstract visual and visionary approach | Simple designs and quick “Get to Market” process |
Look at social trends, and Target markets both macro and micro level | Either/Or approach singular target market, |
Design a new market or improve existing product/service | Current market but Product and service is considerably better in delivery or price value equation and service equation |
Tier 1 or Tier 2 market specialisation | Choose where product fits and markets uniquely |
Create new Value chain process | Value chain analysis, horizontal and vertical |
Now, lets introduce Omni Channel integration:
Omni channel systems integration, process with BOS and BPS will make your organisation 90th % percentile in your industry, if applied well. C 1 gives a simple overview to begin with:
Source: C1 Partners
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience you're having with your dynamic and fluctuating markets to help you do a "Quick Turnaround" for earnings power improvement!
Services that STAR can assist you with for 26/27:
1/ Essential Business Planning,
2/ We have launched our new Email and Vlog consultation service, go here:
Where you can email us or record voice or a vlog (say in your drive to work or at lunch, or when you're doing your private planning) and send to us, and we will answer with a 1-3 page Executive Summary and Personalised Vlog just for you and your organisation.
3/ Also, we will be introducing a ongoing "Business Partnership Mentoring" program, for the NEW YEAR 26/27, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
OR Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
Our Founder, Steve Fleetwood, has extensive business acumen, including running his own company from his early twenties. And was the youngest Investment Advisor of Austock Brokers, Analysing and evaluating new business and investment Opportunities for his clients, family partnerships, CEO's and Companies.
Managing 10's of millions of wholesale and retail capital. He has consulted to Boards, CEO's, Telstra Businesswomen of the Year and many Industries Developing, Improving and Growing Top/Bottom line and successful application of Business Leadership, Strategy, Branding, Marketing, Sales and Culture.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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