Blue Ocean Strategy...Why does it work?..Pt 2....

Extract from our New (Public...prior, clients only) Course: "The Genius Entrepreneur and Business Leaders"

-Sustainable Sales for Future Markets and Economies

Blue Ocean strategies offers the advantages of utility (resource technological, financial and human) integration and opitimisation, perceptual awareness and Innovative value for the end user experience from introduction to product and service to completion. With renewal being the last test of your business servicing the "Loyalty" economy!

And if we then add in OMNI channel, synergy... then..your "J" curve just got steeper!

Giving one of the foundations or core pillars of your organisation 3 unique differentiation aspects (from either internal-external, tangible and intangible) a strategic advantage, to which through "Kaizen" becomes a strategic sustainable advantage.

Step 2:  Designing your Brand with Blue Ocean in the marketplace:

Let’s break down the process, on how they integrate and work well together.

Here is a simplified version of the application of BOS from above for you to follow or compare with your current process for generating leads/prospects, brand power and sales through a systemised process you can easily understand and apply, the beginning of mastery.

Go through the list simply first, then add more complex and sophisticated strategies, tactics and solutions.

Top-Down Approach and Bottom-Up Approach

Top-Down Strategic Application	Bottom-Up Tactical Approach
Broad Macro trends approach	Local community focus on pricing, placement
Solving new cultural, technological problems	Compare competition and compete on price
Big picture, abstract visual and visionary approach	Simple designs and quick “Get to Market” process
Look at social trends, and Target markets both macro and micro level	Either/Or approach singular target market,
Design a new market or improve existing product/service	Current market but Product and service is considerably better in delivery or price value equation and service equation
Tier 1 or Tier 2 market specialisation	Choose where product fits and markets uniquely
Create new Value chain process	Value chain analysis, horizontal and vertical

Now, lets introduce Omni Channel integration:

Omni channel systems integration, process with BOS and BPS will make your organisation 90^th % percentile in your industry, if applied well. C 1 gives a simple overview to begin with:

Source: C1 Partners

Blue Ocean and Omni Channel synergy.....should be part of your core pillar strategy. To remain in front of the curve, or 90th+ percentile.

We are compiling and formulating our public workshops-courses that are only for our private clients for Public availability (12 weeks long, twice per week, I will be running the initial courses) !... The Course is called:

 "The Genius Entrepreneur and Business Leaders" - Sustainable Sales for Future Markets and Economies.

(We are setting up a landing page, where all the content for your perusal will be available shortly, and register)

There are 3 options available:

3 options: Gold, Platinum and the Diamond option. Times and Pricing have been set. And released shortly.

Summary, you will have : 

1/ A clear outline, strategy and solutions for your  next evolutionary business and entrepreneurial leap, for the FUTURE Economies and Markets!

2/ Greater understanding, awareness of how to transition to your next business stage,

3/ How to step by step build a viable BPS (Best practice standards) and Blue Ocean (Innovative value) business/company or organisation for earning sustainability(moat protection) and growth,

4/ A Culture and leadership development, improvement and growth strategy and map (with process) for greater top line sales,

5/ Greater understanding, then application, on how to improve brand power, then to market power, to earnings power to social empowerment,

6/ Shortened your time lines for your next level business and organisations objectives:

That is your business plans (strategic, marketing, sales plans) time lines from 5 years to 3 years, and 3 years to 1 year, shortened (if applied well).

You will be able to talk with, mingle and network with some very successful business entrepreneurs, owners, CEO's and board members!..And of course, improve your business rapidly!

This is an online course initially (unless we have a concentrated city/state of registers).

Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....

Introductory Consult -50% off

60

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If you wish a consult with myself, I have a 30+ day wait (no discount though), but still accessible!