Brand Equity to brand Power to Brand Loyalty to sustainable earnings power....
- Steve Fleetwood
- Aug 26
- 3 min read
Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition..
So lets begin in building your brand equity, power and loyalty in the building and sustainable phase of your business. We have already gone through the five natural stages of business development and maturity, and you now understand the natural phases of business development.
S1; Idea generation, seed, and test (on paper, from ethereal-mind ideas to paper),
S2: Develop, RFM (ready for market) and GTM (going to market),
S3: Proof of concept and growth,
S4: Growing Pains (learn business, your market and its forces) and Leadership development,
S5: Right blend of optimisation of maintenance, resources, culture begins to mature and becomes uniquely sophisticated, collaboration, innovation, continuous improvement with sustainable growth.
Let's look at Harvards model of Development Growth.
After you have developed a sustainable (or vibrant and thriving) market, with both macro and industry forces in mind. Let's move the needle for your business percentile (or a check list to see you have applied the fundamentals well):
STEP 1
Start with the foundational and easy to apply Traditional Marketing Matrix:
1/ Understand your Profile of your market, in great depth and see our 7 sensitivities of all buyers-clients-customers, and all markets!
2/ Positioned yourself appropriately with ease of access for every touch point with the beginning of "Omni-Channel" markers, thus beginning to imprint to your market what they can expect!,
3/ The Price-Value equation for the sensitivities you have identified is ON POINT!, sharp and thinks in term of both short term and long term value for your clients both at a tangible and intangible level, e.g. tangible bundled pricing vs 3 month contacts prior to next appointment or service,
4/ Is our Product (or service) unique and differentiated in at least 3 ways?, can we remain relevant if so how and why?.what is the needs,wants,desires we are fulfilling, can we improve our product-service list or vertically/horizontally integrate. Thus have more control in the product out come to market (e.g. supermarkets own brand).
Next part coming...(I know I haven't finished the "AI digital GOD for business" blog for your knowledge bank, (it was very popular)..Its coming!)
We are compiling and formulating our public workshops-courses that are only for our private clients for Public availability (12 weeks long, I will be running the initial courses) !...
Course is called:
"The Genius Entrepreneur and Business Leaders" - Sustainable Sales for Future Markets and Economies.
(We are setting up a landing page, where all the content for your perusal will be available shortly, and register)
You will have 3 options available:
3 options:
1/ The Gold option of 1 hour per week over 12 weeks for material content, learning and relevant application,
2/ The Platinum option with an extra hour with myself after for private consulting and coaching, in a group setting,
And now (after feedback), OR
3/ The Diamond option, an extra hour with myself privately for tailored and bespoke consulting and coaching in a singular setting with times negotiated with your timetable. This will be the premium service for the course!
You will be able to talk with, mingle and network with some very successful business entrepreneurs, owners, CEO's and board members!..And of course, improve your business rapidly!
This is an online course initially (unless we have a concentrated city/state of registers).
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....
If you wish a consult with myself, I have a 30+ day wait (no discount though), but still accessible!
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