Building profits and MOats with Best Practice standards....(PT 3 Utilising Blue Ocean Strategy as a core pillar)....
- Steve Fleetwood
- Apr 20
- 3 min read
You now have a clear strategy for a excellent last qtr for 25/26 FY, and. also a formulative start for 26/27. If not click here for step by step:
Part 2: Building profits and Moats with Best Practice standards....(PT 2 Strategic Advantages for End 25/26 & exceptional start of 26/27 FY...)
Blue Ocean Strategy (BOS) in comparison to Red Ocean or Green Ocean should be a core pillar and foundation for your business or organisation's Core Competencies!
Blue Ocean (Value Innovation, the approach to strategy!) is a unique approach to your market and industry as it fosters, creates and invents a culture that requires inventiveness and creativity and differentiation that is profitable as well as the market experiences something thats either 1-5 years ahead of its time OR, so left field of the current product/service or market.
This is fundamentally a LEAP in Value, that makes your competition irrelevant. That is Value Innovation vs Technology Innovation and Market Pioneering (Too futuristic for the market to accept!, e.g. some AI forces, apps and software in play at the moment).
Its unique approach of situational analysis rather than compete with other competitors, it looks at new products and services. And purposely looks at other industries approach to markets. Then applies these other approaches to their new product or service AND Innovative Pricing Modelling!
These leaders have a different look, think differently and then add to normal MBA level of methodology and approach of FPI model of formulate>plan>implement and feedback adjustments.
Lets look at a example:
Circus du Soleil (Circus of the SUN), a experience that has been around for over 100 years, yet blends pure creativit, innovation with pure art , and classic performances with new thymes (e.g. music, modern expressions of Art, dance and gymnastics),
Then is a excellent example of PAST-PRESEN T-FUTURE merging into the present (HIINT!) for the general public for the upliftment of society, and the individual's mind and personal joy! Creative Imagination at its best! (and still profitable and expansive).
A simplified Process of Blue Ocean strategy formulation (KISSnS, Keeping it simple, smart and strategic):
Exceptional Utility (for markets and industry) to Strategic Pricing and then Target Costing (Innovative pricing models), for new markets and products and services.
This is why STAR focuses on creativity and inventiveness (innovation value to market cycle) which requires excellent to exceptional Culture and Leadership to UNEARTH this Blue Ocean (new markets. innovative value, new products/services) for your organisation or business.
If this NOT part of your embedded culture for performance and productivity, then your customers/clients and market will focus more on price first, and thus your organisation/business will be commodified and be on the path of "Race to the Bottom"! (Red Ocean)
HINT: Create a culture and leadership platform for your organisation that's open, creative and inventive so your employees can begin creating, inventing and innovation for new products and services for long term sustainable strategic advantage.
Let's look at the simplified comparison for RED Ocean and Blue Ocean from the inventors of Blue Ocean!
Create New Top Line Revenue streams...utilising Blue Ocean Stratey as one of your Core pillars and foundational methodology and approach to the market...Which then becomes a Cultural competency for your organisation and business..!
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience your having with your dynamic and fluctuating markets to help you do a "Quick Turnaround" for earnings power improvement!
Also, we will be introducing a ongoing "Business Partnership Mentoring" program, within 90 days, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
OR Myself,
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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