Creating Loyalty with Key Clients and Staff...for sustainability

Extract from our book " The Genius Entrepreneur" - "Leadership and Culture" Edition...

Due to the fast nature of business, technology and AI, you will need to go deeper into the relationship side of the business interaction (vs the value exchange part) with your STAFF and Key clients.

One of my favourite books "How to swim the sharks, AND, not get eaten ALIVE". The author was the owner of a paper business (very hard to differentiate in the market place), They would have extensive files on each client with over 100 questions asked of the client over the period a time!

They "knew" their clients-customers (and staff) very very well!

This enabled them to know their core priorities (clients and staff), values, beliefs and most importantly,

"Their Expectations!".

Then a true collaboration, constructive and healthy relationship can be created for the best interest of ALL the stakeholders (e.g. client/customer, business, community, suppliers, shareholders and so on...)

As you are aware the cost of a obtaining a new client/customer is 6X-8X time's to retaining a existing client!

Invest your resources wisely!....And build your sustainability through moats of intangible relationship dynamism,

This is a key future strategy for future "Technology" based world!

Spend at least 5 hours per week talking to key Staff, Networks and Clients! That is non business related.

We have now included "Our Portfolio" section for your perusal!...giving your our REAL World clients examples of their challenges and opportunities!...And how we quickly developed, improved and grew their company.

Look at the Business Level your company is at, and, maybe you can relate and garner some insight-strategies and solutions!

Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....

Our books are now available! PART 1, the fundamentals.....(Also at Amazon- US, Europe, ASIA and Australian Platforms)!

"The Genius Entrepreneur"- Sales Edition Part 1 "Fundamentals"

Buy Now

Our new public Courses (no longer just for our private clients) are near completion. Make sure you enrol early for access. There is usually a 30-day+ wait!

You will be able to rent NOW, not just buy the course...so you can "see the relevance and application" for your business first.