Creating Loyalty with Key Clients and Staff...for sustainability
- Steve Fleetwood
- Jul 4, 2025
- 2 min read
Updated: Apr 13
Extract from our book " The Genius Entrepreneur" - "Leadership and Culture" Edition...
Due to the fast nature of business, technology and AI, you will need to go deeper into the relationship side of the business interaction (vs the value exchange part) with your STAFF and Key clients.
One of my favourite books "How to swim the sharks, AND, not get eaten ALIVE". The author was the owner of a paper business (very hard to differentiate in the market place, thus a "RED OCEAN" market place). They would have extensive files on each client with over 100 questions asked of the client over the period a time!
They "knew" their clients-customers (and staff) very very well!
This enabled them to know their core priorities (clients and staff), values, beliefs and most importantly,
"Their Expectations!".
Then a true collaboration, constructive and healthy relationship can be created for the best interest of ALL the stakeholders (e.g. client/customer, business, community, suppliers, shareholders and so on...)
As you are aware the cost of a obtaining a new client/customer is 6X-8X time's to retaining a existing client!
Invest your resources wisely!....And build your sustainability through moats of intangible relationship dynamism,
This is a key future strategy for future "Technology" based world!
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience your having with your dynamic and fluctuating markets.
Also, we will be introducing a ongoing "Business Partnership Mentoring" program, within 90 days, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for sustainable strategic advantages and earnings power!
Or Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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