Leadership marketing....with Limited Resources...or tight budgets!
- Steve Fleetwood
- Dec 2
- 3 min read
Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders"
-Sustainable Sales for Future Markets and Economies
” Leadership and Team building for long term success is KEY, clean your culture going forward”
Resonance with your Brand, experience and expectation whilst being innovative (and solving needs wants and desires) will create a positive position in the market you currently interact with. Kaizen (Continuous Improvement) will enable you to move to from say 80th percentile to 90th percentile in your market and industry. There will be a point where you will need to move through the process of:
“An Expert/Market Leader”, to “The Expert/Market Leader”, to a “Market Thought Leader” and finally a
“Icon of Your Market/industry’. (source: Allan Weiss”)
Marketing Leadership can also be orientated to relationship focus or task and results orientation. In truth both must be equally important, as people are human beings. People respond, work best and effectively when given dignity, respect and heard for best long-term results. You may achieve quick short-term results being autocratic, however you’re building a sustainable competitive advantage, and one of the key aspects is developing exceptional staff and culture to accomplish this.
One Leadership styles we teach, “Tipping point Leadership”, the ability to shift core belief systems (e.g. it’s a hyper competitive market). Different Hurdles need to be overcome for quick "Turn Around" transformation.
That is Rapid Strategy and Rapid Execution through focus, and thus, disproportionate results for each action. Higher leverage of results from resources, time, energy, financial and technological engagement and utilization creates revolutionary leaps than evolutionary leaps of improvement.
Tipping Point Leadership “Executing strategies with low resources”.
(Source: W. Chan Kim, Renee Mauborgne, Malcome Galdwell)
A four-point process to bring rapid, dramatic and lasting change with limited resources. The cognitive and resource hurdles shown below here represent the obstacles that organisations face in reorganising and the formulation strategies stage. The motivational and political hurdles shown prevent a strategies rapid execution.
Cognitive Hurdle: Can we think better, be more creative and inventive, understand the problem from the ground up, process and also top down?
Resource Hurdle: Can we utilise different resources, time, networks, technology, unique points of differentiation, existing products to bundle (without too much dilution)?
Motivational Hurdle: Are staff burnt out? Is the culture clean? Are the rewards both tangible and intangible with fair and just principles (no favourites are in play?). Do we have right mix in our culture set? (Values and Alignment- see chapter 2 on building a better culture).
Political Hurdle: Are politics holding us back, both formal and informal, governmental or internal (e.g. power plays, positioning and other shadow covert politicking).
We have now implemented our Vlog-Blogs.... Please subscribe and leave a like!..And we have divided them into categories for your perusal on our website for ease of information dileniation. (e.g. sales, marketing, strategy, leadership and culture).
Also our membership subscription is live as well here on this website!..thanks to those who have subscribed already!
In January, we will have our Our new course:
"The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies, will develop, improve your business strategies and build for new markets!
Availalbe for digital downloads, AND, run in Januaury as before (thanks to everyone who participated!)
To Kick start your NEW calendar year!
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture.....
Or Myself..
Our Insight and Success are with you for your success Now and in the future.
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