Market Power to Earnings power...
- Steve Fleetwood
- Jul 11
- 2 min read
Updated: Nov 14
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)...
Creating market power (the ability to influence, lead, change, develop and improve the market) is essential to protect your margins!
In a Red Ocean market there is Hyper competition, little to no innovation, its a mature market, and, has a "race to the bottom line" mentality. Some good industry examples of this are construction, retail and some professional services (e.g. Real Estate). Thus, Market power becomes more and more difficult.
However technology has helped these industries with the now common philosophy of :
"High Tech and High Touch" is required for top 10th percentile organisations.
The stronger your Market power, the easier it becomes to lead (or maneuver) within your pricing, service structure. As you have gone through the process of developing your Brand Power with your Blue Ocean Strategy (Innovative Value).
Earnings power (the ability to have sustainable earnings, with high returns on capital (for your industry)) that grow faster than your industry, set the price (rare) and the general economy SHOULD be one of the KEY goals!
Especially if your the CEO or Business Owner or Entrepreneur for your organisation.
At STAR, one of our Blue Ocean Strategies is, we cross reference not just your business (internally) within the industry (how and well your competing within your industry), but also we compare to other industries. This allows a even broader "Top Down" view of your organisation.
That is apply unique strategies from other industries, that you industry is unaware of (or fails to implement well), and implement them quickly. Thus putting our clients "Ahead of the Curve" in innovative value,
ie "Blue Ocean".
And therefore, giving you unique positions, insights, ideas and strategies that your competitors won't have access to! With our goal to be at least 80th percentile (as a starting point) for your industry via various metrics.
Brand power to Market power to Earnings power to Social Empowerment is the simplified process for Enterprise and business development.
Where do you excel?..
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....
Or Myself...
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