Market Power to Earnings power Part 1...For 26/27
Updated: May 5
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)...
Creating market power (the ability to influence, lead, change, develop and improve the market) is essential to protect your margins! So you will need to understand and evaluate with a quick analysis of your market and industry.
You will know if you're in a Red Ocean market there is Hyper competition, little to no innovation, it's a mature market, and, has a "race to the bottom line" mentality. Thus, Market power becomes more and more difficult, due to everyone competing in a ever rising tide of expectations from the market (one of the positive aspects of capitalism/entrepreneurialism, i.e. level of quality of services/products generally improving).
And the flow on/knock on effect has created the Convenience and Comfort society.
Some good industry examples of this are construction, retail and some professional services (e.g. Real Estate).
However, technology has helped these industries with the now common philosophy of :
"High Tech and High Touch" is required for top 10th percentile organisations (why OMNI Channel strategies are KEY).
The stronger your Market power, the easier it becomes to lead (or manoeuvre) within your pricing, service structure. As you have gone through the process of developing your Brand Power with your Blue Ocean Strategy (Innovative Value).
Earnings power (the ability to have sustainable earnings, with high returns on capital (for your industry)) that grow faster than your industry, set the price (rare) and the general economy SHOULD be one of the KEY goals! Especially if you're the CEO or Business Owner or Entrepreneur for your organisation.
For 26/27 planning you need to begin the process of:
Consider 3 points of differentiation (e.g. internal or external, product/service. culture/leadership, Build/Borrow/Buy and so on), for your business and organisation. Then align with the principle
Exceptional Utility (for markets and industry, the Blue Ocean strategy process) to Strategic Pricing and then Target Costing (Innovative pricing models), for new markets, products and services.
After the three points of differentiation (or improve a current point of differentiation well), then
For Idea/Insight 1: Create a 1-page micro plan around it (which should only take 30 minutes) to assess speed to market, viability, resource requirements (TEAMR- time, energy, Attention, Money, results estimations), research and development, funding, how much leverage will this generate (e.g. AI app/software integration). And give it a rating or generate a rating table.
Do the same for Idea/Insight 2 & 3. spend 30 minutes on each. (You are prepared to spend 1-2 hours for generating Brand and Market Power for 26/27 right? so you have more sustainable earnings power!)
Here is a simple, easy Visualisation method If you're STUCK with your creative and inventive powers, insights and strategies (I teach this to my university students in the first class, So I don't have or hear excuses!).
“Imagination is more important than knowledge” – Einstein.
Essential Workbook Exercise 1.2: Developing your Visionary Mind and Self.
"Find a peaceful and safe space, close your eyes, imagine your opening the doors to walk into your favourite cinema and you are walking up the stairs, many floors up walking in a spiral design to the entrance of the cinema. You Enter.
No one is in the cinema, you find your favourite seat, and its pitch black and the cinema screen is large and white. You breathe deep in through your nose and watch the screen vividly. The Screen is white and shimmers with light, in front of you on the screen is a table and chair. You move forward as if in the movie screen.
And sit down on the chair, on the table is a book, with the name of your organisation on the cover. Examine the book, what’s it colour, design, size, thickness, paper type and so on… You put your left hand on the cover palm down, you ask a question “How can I increase sales quickly and sustainably for the best interest of all?”
You open the book with your right hand to the section “SALES”, you stare and observe the first page, relax your eyes and see the information and writing"
You can replace "SALES" with any topic you like, strategy, culture and so on. To give you a boost or help, you can link with us, STAR in this visualisation process.
So, at STAR, one of our Blue Ocean Strategies is, we cross reference not just your business (internally) within the industry (how and well your competing within you're industry), but also, we compare to other industries. This allows a even broader "Top Down" view of your organisation. That is "looking down at multiple forests" (industry's) and assessing where you are in comparison to multiple industries.
And therefore, giving you unique positions, insights, ideas and strategies that your competitors won't have access to! With our goal to be at least 80th percentile (as a starting point) for your industry via various metrics.
That is apply unique strategies from other industries, that you're industry is unaware of (or fails to implement well), and implement them quickly. Thus putting our clients "Ahead of the Curve" in innovative value and making great leaps in value (i.e. "Blue Ocean") to the market. And then creating more Brand and Market power!
N.B. The visualisation technique is from our entry programs Gold-Platinum and Diamond to
grow Top Line quickly!
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience you're having with your dynamic and fluctuating markets to help you do a "Quick Turnaround" for earnings power improvement!
Services that STAR can assist you with for 26/27:
2/ We have launched our new Email and Vlog consultation service, go here:
Where you can email us or record voice or a vlog (say in your drive to work or at lunch, or when you're doing your private planning) and send to us, and we will answer with a 1-3 page Executive Summary and Personalised Vlog just for you and your organisation.
3/ Also, we will be introducing a ongoing "Business Partnership Mentoring" program, within 90 days, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....
Or Myself...
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
Our Founder, Steve Fleetwood, has extensive business acumen, including running his own company from his early twenties. And was the youngest Investment Advisor of Austock Brokers, Analysing and evaluating new business and investment Opportunities for his clients, family partnerships, CEO's and Companies.
Managing 10's of millions of wholesale and retail capital. He has consulted to Boards, CEO's, Telstra Businesswomen of the Year and many Industries Developing, Improving and Growing Top/Bottom line and successful application of Business Leadership, Strategy, Branding, Marketing, Sales and Culture.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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