The "Genius Entrepreneur"...Extracts from our book

“Ready for Market” and “Going to Market”…The basics.

“Ready for Market” and “Going to Market” are core expertise’s you will need to develop to a very high level for “hyper growth in sales”. We want to evolve from good to excellent to exceptional capabilities and capacity in “Ready for Market” and “Going to Market” with your BOS, Traditional methodology and approach with your Strategic Market position and Sales strategy.

Ready for Market is a simple idea based on the presumption you have collated enough data, information, knowledge to have confidence in you “Going to Market” 

This is based on the axiom of,

“Data leads to information leads knowledge leads to wisdom leads higher success” for the situational context. The Ancient saying was (for the history buffs and intellectually curious “Genius Entrepreneurs”):

“Data leads to information leads to knowledge leads to wisdom leads to omniscience.”

And, as you are aware, the value is not as much the information and knowledge gathering (then application), but going through the complete process and its circular and ongoing continuum. And, who and your organisation have become and being!

Let’s utilise a real world example we consulted and coached on. We were consulting to one our states top cleaning companies (not sexy, but very interesting in its own way). We went through their data base, to find the patterns of their core clients. And, we found the business had a clear pattern of interactions and marketing.