The New Economies...to tap into for profit and protection
- Steve Fleetwood
- Aug 19
- 2 min read
Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition
The new economies that a business or organisation must strategically and tactically organise themselves around to remain relevant, productive, profitable and sustainable are:
1/ The Attention Economy started in the early 2000's, and currently in the last of the second generation cycle,
the blend of information, entertainment, relevance and multiplicative benefits. And instant Access, Anywhere, Anytime!
2/ The Authentic Economy, will be even more relevant due to the "Glossiness" (whats real or not due to AI improvements, and, no foundational research just hearsay) of the Attention Economy. First iteration started with the industrial revolution ("substance over form' to the slow blend of marketing-sales with substance and the beginning glimpse's of this market economy seen in the 60's),
3/ The Loyalty Economy (began in the 60's-70's the starting development of real Brand power), due to the quick pace of peoples change in focus today, new demands-expectations and the new products/services to market cycle, ie Ready For Market and Going to Market time line shrinking. Brand loyalty is an imperative for this market and economy.
This will be one of the final goals of ANY business economy for their market or ecosystem.
Can your Marketing, Sales and Strategic plan capture all three Future Economies?...Of course!....
Should you?...This will depend on your Visionary skills, abilities and talents of your organisation. Are you homogenised, specialty or boutique?....And so on...
Whats your Innovative Value (Blue Ocean strategy) your bringing?...Is your entrepreneurial spirit of natural creative power meeting your natural applicative force to bring and bear to the Market?!...Are you a powerhouse, or reflective wait and see?...
Always use The "The First Mover" Strategic Advantage, for your long term ascendancy, edge and step by step process to 90th+ percentile within your industry (on simple metrics)....for profit and protection.
We have now included "Our Portfolio" section for your perusal!...giving you our REAL World clients examples of their challenges and opportunities!...And how we quickly developed, improved and grew their company.
We are compiling and formulating our public workshops-courses that are only for our private clients for Public availability (12 weeks long, I will be running the initial courses) !...You will have 2 options available:
1/ The normal 1 hour per week over 12 weeks for material content, learning and relevant application,
2/ And an extra hour with myself after for private consulting and coaching, in a group setting,
You will be able to talk with, mingle and network with some very successful business entrepreneurs, owners, CEO's and board members!..
And of course, improve your business rapidly!
Our complete Edition of "The Genius Entrepreneur"-Sales Edition is in final development. With step by step instructions how to develop your own Blue Ocean Strategy, Leadership skills and new talent with many more unique insights and successful applications for Top LINE Revenue Sales generation!
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Sales, marketing, leadership, and culture.....
If you wish a consult with myself, I have a 30+ day wait (no discount though), but still accessible!
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