What are your 5 unique points of Differentiation...do you win?..

This approach is the other side of the coin of Blue Ocean Strategy (BOS) , that is “modelling”. Tony Robbins is a big endorser and fan of this style and technique, and has used this style for quick productivity and DIG (develop, improve and growth) exceptionally well.

Remember the mind set-mental set of BOS is to NOT to consider the competition at all, and look at alternative, inventive innovative value with no reference to the competition (this is the basis for faster growth and should be one of your foundational cultural values and strategic approaches and methodologies).

One of my favorite movies “Coming to America”, and a scene where Mr McDowell (the father of the eventual bride) is caught looking at the McDonalds manual (back in the mid 1980’s), a good heart but lacking innovative value-thinking, and the look on his face with him viewing the “operations manual”(an example of Best Practice, i.e. the manual) in which he makes some slight adjustments, e.g McDowells vs McDonalds.

This is also clever marketing by McDonalds suggesting they are “Best Practice” and the leaders. We see this frequently in movies and TV series, with product model placement.

In essence we want to be able to access both business modal and business model types, thinking and mental sets of belief systems of BOS and Traditional competitive matrixing with correct strategies and scenarios.

Then strategically choose which is best for a season, economic cycle or short-term period.