Building Brand Power and Brand Equity.....Pt 3...(to Earnings Power for Equity Value.....)
- Steve Fleetwood
- Apr 8
- 3 min read
Play our new theme song while you read our blog.... above or here.... let us know what you think?...
You now have a greater understanding of your market, industry AND where the growth is coming from (i.e. the KEY drivers, e.g. macro and industry forces). You created some foundation and simple matrix formulation tables for ease of objectivity, IF NOT, see these blogs and begin.
Remember it goes from Brand Power (Equity and Awareness) to Market Power to Earnings Power to Social Empowerment.
Yes! you have to be a "Strategic Thinker", to process through the formulation stage of FPI modelling, that is
Formulate Plan and now Implementation (see STAR's process)
Implementation stage (for building Brand Power):
So let's begin, with "Going to the Market". This should be all in your market (and sales) plan, see Part 1 and Part 2 (above) with clear direction on HOW TO!...
1/ Choose one market (either new or your current easiest) and start mapping 3-5 clear advantages, differentiations and motivative factors you bring to them, (again see Part 1 and Part 2 on how to),
2/ Choose from the 7 P's which will give your best Value return per resource spend (tech, financial, human and time). Go here for the understanding and application:
3/ Begin, with a KPI Metric formulation already developed (i.e. it can be leads, increase product volume, margin expansion, top line, endorsements and so on...), but you need to record and analyse so you can invest wisely your resources.
I remember we were consulting to a cleaning company (not sexy but interesting in its own way and I like outperform the competition of our clients!), and once we have done our research, we choose our market and type of clientele and marketing, we were away!
The result: Within a month we had already booked out and increased the top line average spend per client and customer (industrial and commercial and home), HOW?....We spent considerable time (front end effort) doing research, development, feedback and formulation!....with a new Brand build (look and style with product and service).
The directors simply used the resource of, "out work" their market, than OUT THINK and OUT Strategise their market!
Remember: Be Wise and SMART! (with your resources)
4/ Analyse your performance (Over 1 to 6 months), and then KISSnS, that is keep it simple smart and strategic!
5/ Reformulate again, plan and adjust and make appropriate adjustments, for KAIZEN applications.
Harvard's research on challenges you will face for building your Brand Power Long Term!...
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience your having with your dynamic and fluctuating markets.
Also we will be introducing a ongoing "Business Partnership Mentoring" program, within 90 days, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for sustainable strategic advantages and earnings power!
OR Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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