Building profits and MOats with Best Practice standards....(PT 5 profit from New Future Trends of Emotional capitalism and romantic consumerism)....
- Steve Fleetwood
- Jun 5
- 4 min read
Vision Works Article Blog # 113
Social changes and psycho demographics will influence consumption change (societal, political and environmental are catalysts). Women still spend nearly 80% of discretionary consumerism, AND the increase of their presence in the workforce from say 30+ years ago when I started in the work force, has been one of the key driving factors.
Esther Perel Social/Relationship expert comment of a new Market Forming:
"Consumerism marrying Romantisicm, becoming Romantic Consumerism" is and will be a future trend that is growing rapidly, i.e. "Emotional Capitalism". And there will be the stages of development of this new market, which will become more and more sophisticated.
See AI app developments on phone and laptops for new products/services being offered to this hyper growth segment/sector!
Thus this market has grown substantially, and what are women's main inner psycho dynamics and their needs, wants, desires, demands, requirements for Emotional Capitalism which has now been linked with Romantic Consumerism. Will this Future market continue in its growth curve? (Probably with current trends and socio-economic trends.)
Disclaimer: Ladies this not a character flaw or such, just data points and Social trends for Business Owners, CEO's and
Board Directors to add to the Business Knowledge banking, new market generations and Top line gains.
The previous future trends we have pointed out see blog below were the transition/transfer of Wealth from Baby Boomers to GEN X (Mine) and how to profit from this trend over the next 10-15 years!
(Future Trends Baby Boomers to Gen X wealth Transfer! And how to position your organisation)
So how do we profit and set up our new product and Service for these simple but powerful trends?
Step by Step Guide (Simplified):
How to analyse Current and Future Top-down Social Graphic Markets, easy step by step (Simplified).
Future Aspect (Current Aspect you should now have developed within your "Strategic Thinker" Leadership style):
STEP 1:
Situational Analysis (do you agree with these top- down social trends that will last more than 1 economic cycle (7-12 years)), If YES, then
STEP 2:
Analyse and evaluate pyscho demographics and normal marketing matrix's (EG. Age grouping, sex, solving needs wants and desires),
STEP 3: Do we:
1/ Add additional New service or product (Create and Invent), OR,
2/ Make adjustments micro and or macro changes to existing product and service,
3/ Create Blue Ocean strategic advantages (e.g. innovative pricing models and matrix's)
3/ "Go To Market" FPI model, Formulate Plan Implement....
Having a Future Trends Mind set/Mentality ("The "Visionary" Leadership archetype) then creating and inventing new product and services ("The Inventor" Leadership archetype) can be a Revolutionary Leap forward!
(See previous BLOG : The Strategic Thinker Vs The Intuitive Power house Vs The Visionary....who wins the digital business age?...PT 1)
Spot them early, and execute well could assist in the next Development, Improvement and Growth-DIG for 26/27 FY!
Remember the process of development, improvement and growth for business placement in the market:
Market Taker to Market Maker to Market Shaker to Market Ground Breaker (first of its kind).
And this requires transition phases from RED OCEAN, sub 70th percentile Best Business Practices to Blue Ocean and over 80th Percentile+.
We have made improvements to our entry level programs: Gold (4 weeks), Platinum (8 weeks) and Diamond (12 weeks), based on our experience you're having with your dynamic and fluctuating markets to help you do a "Quick Turnaround" for earnings power improvement!
Services that STAR can assist you with for 26/27:
1/ Essential Business Planning,
2/ We have launched our new Email and Vlog consultation service, go here:
Where you can email us or record voice or a vlog (say in your drive to work or at lunch, or when you're doing your private planning) and send to us, and we will answer with a 1-3 page Executive Summary and Personalised Vlog just for you and your organisation.
3/ Also, we will be introducing a ongoing "Business Partnership Mentoring" program, for the NEW YEAR 26/27, for sustainable results, than a quick 6 to 12 month Kaizen result.
Contact Star for a consult with our MBA+ consultants... for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture for
Sustainable Strategic Advantages and Earnings power!
OR Myself,
We look forward to interacting with you soon.
Steve Fleetwood: Founder,
MBA, MApp Fin (CF, IA), DFP-CFP, Cert 4 Training and Assessment.
M Int: +61 433 622 265
M Aus: 0433 622 265
Also, we are receiving more international enquiries, so we will be instigating a phone consult per minute service, allowing for quick and easy access to US.
Our Founder, Steve Fleetwood, has extensive business acumen, including running his own company from his early twenties. And was the youngest Investment Advisor of Austock Brokers, Analysing and evaluating new business and investment Opportunities for his clients, family partnerships, CEO's and Companies.
Managing 10's of millions of wholesale and retail capital. He has consulted to Boards, CEO's, Telstra Businesswomen of the Year and many Industries Developing, Improving and Growing Top/Bottom line and successful application of Business Leadership, Strategy, Branding, Marketing, Sales and Culture.
NOTE: No AI was used in any of these posts besides grammar/spelling checker and Picture generation!
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