Leadership for BUY In...New Sales strategy success...Part 3
- Steve Fleetwood
- Nov 18
- 3 min read
Extract from our New Public (prior clients only) Course: "The Genius Entrepreneur and Business Leaders"
-Sustainable Sales for Future Markets and Economies
Lets Continue: You have,
1/ Correct Research, Analysis, and evaluation for startegies and solutions going forward,
2/ Cleared and cleand out the culture, chosen your candidates for the new project,
3/ All are aware of the Objectives going forward,
4/ Key Matrix and Metrics Tabulation,
5/ Dileniated alternative pathways and the feed back looping for pivoting IF results are surprising in a good, or bad way, i.e. "Having an Open mind to Alternative Pivot points!",
Now, you need to have a complete "Project Plan/Map" document (like a business, or marketing or sales plan), Or it could be within your Marketing/Sales Plan. This can be only 1 page or up to 50 pages depending on the complexity. We were working within the "Architecture" Industry with 4 firms at the same time a few years ago.
A small firm, and a Tier 1 firm but boutique firm (Under 10 Architects) and a Tier 1 Large firm for the city (over 25+ architects). And a government specialist projects firm. All were same industry, similar skills sets, depending on projects!
They all had different challenges due to different stages of the development cycle for their business's! Ie Business level 1 (Sub 1 Million business) have different challenges with Business Level 3 Firms (Over 10 MIllion to 100 Million Revenue).
All were struggling with "Buy In" for new projects! Why?.......How can this be?...Surely the maturation of the technicians ("The Architects") would be more detached from the issues at Hand!
NO, because for the "Buy In" to happen, people had to feel, and know, and have a sense of value, importance, recognition and validation, that through these projects they will feel and know their a contributor to the general community and the Firm....And this meant in the past, they hadnt!
So we had to educate the managers and leaders that:
1/ the process of technician to manager to leader is NOT for everyone,
2/ Growing Pains dont come smoothly,
3/ Expect delays and set backs as people push through new belief and technical competence, AND character developments,
4/ Industry, Macro and Business forces create pressures internally, so Adapatability is KEY!
So, we came up with multiple strategies for the companies to alleviate:
1/ Leadership and Management workshops (spot the new leaders and develop them),
2/ Industry Weakness and Strengths and Design new projects. strategies solutions for this,
3/ Consider new branding for new projects (sub projects and services)
4/ Is strategic Alliances or Strategic Parnterships help or hinders both short and long term.
And quite a few more.....
We have now implemented our Vlog-Blogs.... Please subscribe and leave a like!..And we have divided them into categories for your perusal on our website for ease of information dileniation. (e.g. sales, marketing, strategy, leadership and culture).
Also our membership subscription is live as well here on this website!..thanks to those who have subscribed already!
In January, we will have our Our new course:
"The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future Markets and Economies, will develop, improve your business strategies and build for new markets!
Availalbe for digital downloads, AND, run in Januaury as before (thanks to everyone who participated!)
To Kick start your NEW calendar year!
Contact Star for a consult with our MBA+ consultants....for fast development, improvement, and growth in Strategy, Sales, Marketing, Leadership, and Culture.....
Or Myself for January bookings,
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