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Blog Articles
Blue Ocean Strategy...Why does it work?..Pt 2....
Extract from our New (Public...prior, clients only) Course: "The Genius Entrepreneur and Business Leaders" -Sustainable Sales for Future...
Steve Fleetwood
Sep 2, 20253 min read
HOw to profit from the three new economies...
Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition The secret for the future...
Steve Fleetwood
Aug 29, 20252 min read
Brand Equity to brand Power to Brand Loyalty to sustainable earnings power....
Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition.. So lets begin in building...
Steve Fleetwood
Aug 26, 20253 min read
Sales and Branding whats the link?...part 2...
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... The stronger your brand the easier it is to...
Steve Fleetwood
Aug 21, 20254 min read
The New Economies...to tap into for profit and protection
Extract from our FUTURE (coming, and latest research) book " The Genius Entrepreneur" - Marketing Edition The new economies that a...
Steve Fleetwood
Aug 19, 20252 min read
Leadership Loyalty Vs cultural Loyalty....how to protect and profit from the 2 styles...number 12.- PArt 1
Extract from our book " The Genius Entrepreneur" - "Leadership and Culture" Edition... The Rise of ME vs WE in the western culture (the...
Steve Fleetwood
Aug 14, 20253 min read
Blue Ocean strategies for New markets and protection HOw?... Step 1.
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... Overview of BLUE Ocean Strategies (BOS):...
Steve Fleetwood
Aug 5, 20252 min read
Tactical Sales vs Strategic Sales....and with marketing...number 10 of 12....
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... Let’s give you a real world example from...
Steve Fleetwood
Aug 1, 20253 min read
AI the Digital God for business?...why? and How..Part 1
Extract from our Book "The Genius Entrepreneur" Leadership and Culture Edition.... With AI, like the computer in the 70's, the internet...
Steve Fleetwood
Jul 29, 20253 min read
Even more Leadership and culture strategies for Sales Hyper Growth...Number Eleven of twelve...
Tuesday (22/7) I was invited to a "Board and Leadership Diversity" Webinar for the increase in pace of global markets, now being...
Steve Fleetwood
Jul 24, 20252 min read
OMNI-channel Marketing, And, Future proofing your business...
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... Omni Branding, Omni Channel marketing (the...
Steve Fleetwood
Jul 18, 20252 min read
Earnings power to Social Empowerment....
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... The rise of True earnings power, that is...
Steve Fleetwood
Jul 16, 20252 min read
Market Power to Earnings power...
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... Creating market power (the ability to influence, lead, change, develop and improve the market) is essential to protect your margins! In a Red Ocean market there is Hyper competition, little to no innovation, its a mature market, and, has a "race to the bottom line" mentality. Some good industry examples of this are construction, retail and some professional services (e.g. Real Est
Steve Fleetwood
Jul 11, 20252 min read
Brand Power to Market Power...
Extract from our book: "The Genius Entrepreneur" - Sales Edition (now available at Amazon)... Mastery “Ready and Going to Market”..the...
Steve Fleetwood
Jul 8, 20252 min read
Creating Loyalty with Key Clients and Staff...for sustainability
Extract from our book " The Genius Entrepreneur" - "Leadership and Culture" Edition... Due to the fast nature of business, technology...
Steve Fleetwood
Jul 4, 20252 min read
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