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Blog Articles



Leadership for BUY In...New strategy success...
Remember that your staff will be key to applying your new Sales, Marketing and BOS-BPS synergy ...(Blue Ocean Strategy and Best Practice...
Steve Fleetwood
Oct 8, 20241 min read


Micro metrics for Sales improvement...why?...
Metrics, accountability, and review are part of the process to ensure you are on track with your Sales. And, developing in the right...
Steve Fleetwood
Oct 7, 20241 min read


Ready for, and Going to Market are an Imperative?...
“Ready for Market” and “Going to Market” are core expertise’s you will need to develop to a very high level for “hyper growth in sales”....
Steve Fleetwood
Sep 27, 20241 min read


Leadership and Culture...What happened?
The "tone at the top"...is an imperative through multiple leadership styles. If you are a leader then you will know already that...
Steve Fleetwood
Sep 26, 20241 min read


Growth Markets and their creation via Blue Ocean Strategies…..
Innovative Value utilizing the “BOS” mental set or mindset, is required to transcend out of Red Ocean markets. That is a different way...
Steve Fleetwood
Sep 25, 20241 min read


What are your 5 unique points of Differentiation...do you win?..
This approach is the other side of the coin of Blue Ocean Strategy (BOS) , that is “modelling”. Tony Robbins is a big endorser and fan of...
Steve Fleetwood
Sep 24, 20241 min read


Combining Blue Ocean Strategy and Traditional Methodology is the Secret Sauce....
We want to be able to access both business modal and business model types, thinking and mental sets of belief systems of Blue Ocean...
Steve Fleetwood
Sep 23, 20241 min read


Your Industry and how to move to super profits.....
Modeling the best or best practices is a quick "Race to the bottom" strategy. However, utilizing this with Blue Ocean Strategic thinking...
Steve Fleetwood
Sep 20, 20241 min read


Growth Markets..and capturing these markets via Blue Ocean Strategies....
Global forces are causing foundational shifts, including electrification, knowledge technology exportation through higher education, and...
Steve Fleetwood
Sep 19, 20241 min read


Sales Strategy....Are you smart enough?...
What are our sales strategies, now that we have identified our market, BOS (Blue Ocean Strategy) and its synthesis. What are your...
Steve Fleetwood
Sep 18, 20241 min read


Business Level and Blue Ocean Strategy
When you continue to grow your top line, you will face new and more interesting challenges and opportunities. At star we have broken down...
Steve Fleetwood
Sep 17, 20241 min read


Sales from Red Ocean to Blue Ocean....How?..
Red Ocean markets that your business operates in requires you to be hyper-vigilant on many fronts of business dynamics (sales, CoGs, RoC,...
Steve Fleetwood
Sep 12, 20241 min read


Sales...Problems to Challenges to Opportunities
Sales decline for a multitude of reasons from lack of expertise (skill, knowledge, experience), to new market forces (industry players,...
Steve Fleetwood
Sep 11, 20241 min read


5 Daily habits for quick sales for your business...
Daily Habit 1: Review Business, Marketing, Sales Plan (notes), Daily Habit 2: High Sales evaluation - further applications (notes), Daily...
Steve Fleetwood
Sep 9, 20241 min read


Culture and Leadership for sales?....
There are many qualities of Leadership: Integrity, trust generation (doing what you say your going to do), pro activeness, initiative,...
Steve Fleetwood
Sep 6, 20241 min read
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